Uncover the Drivers of Restaurant Visitation

During and right after the Covid pandemic, the restaurant industry was uniquely NOT price sensitive. This was driven by several variables, including excess savings (stimulus money) and household purchases shifting away from products and into services (restaurants and travel). However, the restaurant industry is now facing unprecedented uncertainty as inflation and economic hardship is rapidly shifting restaurant brand visitation patterns. Few brands truly understand the drivers of their specific brand perceptions and performance. The Restaurant Insight Monitor brings a more insightful (brand-specific) approach by incorporating factors such as Financial Duress, Mobile App Adoption and Net Brand Perception Scores for a brand’s specific customer base. These, along with certain value perceptions, are particularly important in the post-pandemic era. Additionally, our KPIs are tracked continuously, uncovering new levels of insight over a very short time period.